Sri Lanka was named one of the ‘Best Countries to Travel’ at the Condé Nast Traveler Readers’ Choice Awards

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Sri Lanka named one of the ‘Best Countries to Travel’ at the Condé Nast Traveler Readers’ Choice Awards

Friday, October 15, 2021, 9:33 a.m. SL time, ColomboPage News Desk, Sri Lanka.

October 15, Colombo: Sri Lanka has consistently ranked among the world’s favorite destinations for travelers seeking a pure escape and the experience of a lifetime. The island offers a unique blend of sensory delights, making it a must visit for the traveler who longs to be inspired and impressed.

According to the Conde Nast 2021 Readers’ Choice Awards, Sri Lanka ranks among the “best countries to travel”, as voted by Condé Nast Traveler readers. The prestigious travel publication Condé Nast Traveler invites readers to vote for the destinations and experiences they warmly recommend. In the most recent survey, over 800,000 people responded with their preferences. The results were then published on the Condé Nast Traveler website.

Sri Lanka was once again among the most famous destinations in the world, reaching an impressive score of 93.96, which is an improvement over last year’s score of 91.79. This significant advance is a testament to the success of continued efforts to promote the island as a unique and experiential destination, offering intoxicating adventures and unique encounters. Sri Lanka Tourism’s on-going integrated communications campaign, a first of its kind, is bringing huge returns in terms of improving the country’s overall profile globally.

“The awareness has sparked renewed interest in Sri Lanka in recent years. This is no coincidence and is the result of Sri Lana Tourism’s strategic efforts to give the island greater visibility both through traditional channels and by increasing the digital footprint of the island, ”said Ms. Kimarli Fernando – President of Sri Lanka Tourism. She added: “These strategic efforts, especially the focus on key source markets, have allowed us to tell rich and engaging stories about Sri Lanka and in so doing, show the world that we have so much more to. offer, beyond our beautiful beaches and tropical surroundings. Marketing the island as a niche destination for a more exclusive audience enables a sustainable tourism model, which will ensure a huge influx of visitors once the borders reopen, while giving the industry a solid foundation and vision. decisive towards which to work.

The frequent spotlight on Sri Lanka in international media, along with celebrity support, has helped positively position Sri Lanka as a destination with a myriad of immersive experiences to explore. The island’s destination offers travelers everything from pristine beaches to wilderness, the world’s highest concentration of waterfalls, misty mountains, and an endless list of natural wonders. All of this is swaddled in a rich and diverse culture, with a fascinating history that adds a lot to the appeal of the island.

Sri Lanka’s impressive performances at the Readers’ Choice Awards 2021, the most prestigious survey of its kind, are an indication of the untapped potential that needs to be actualized, which is all the more crucial as the island’s tourism industry is a key economic driver. Efforts, even during the pandemic, to keep Sri Lanka in the spotlight and maintain top-notch awareness across its target population will ensure a faster recovery for the entire tourism industry. Advances within the industry during the downtime will allow Sri Lanka to reappear as a truly world-class destination that caters to a more profitable visitor, opening up new revenue streams and new avenues to prosperity.

The development and promotion of new products is one of the ten key pillars that guide the initiatives carried out by Sri Lanka Tourism. The pillars also provide a comprehensive framework for the implementation of the government’s overall vision, which includes closer cooperation between vital sectors such as labor, immigration, technology, innovation and international politics. This new perspective has allowed the island to move away from mass tourism and offer a more organized and experience-based model. This transformation will allow Sri Lanka to retain a place in the hearts and minds of the global traveler, positioning it among the preferred destinations for high-value tourists seeking authentic, memorable and diverse experiences.

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